6. Decide how do you want your users to interact with the campaign

Once the campaign is ready then you can decide where can this campaign be accessed.

It's important to know that each campaign you build with Adact comes with its own dedicated URL.

That means if a device or an app can open a website then it can also open Adact campaigns.

There are a lot of different possibilities how you can show your campaign which I will describe below:

1. Use Adact provided landing page

The simplest option is not to do anything extra and just direct your audience to the landing page we generated for you.

This in fact produces the best results with minimal effort because in a dedicated landing page for the campaign there is only 1 possible action - to participate in the campaign. That results in lowest bounce rates and highest completion rates.

2. Use the campaign as a widget in our site

Did you notice a small widget on the left side of this page?

That is the widget I'm talking about. Every campaign can be turned into a widget by just copy pasting a line of code to your website.

3. Embed the campaign in the middle of your site

By adding Adact script to your website you can have the campaign appear directly anywhere on your website

4. Have all campaigns automatically visible in your subdomain

If you website is "www.adidas.com" then you can have all of your campaigns be available in "XXX.adidas.com" where XXX can be whatever name you wish.

To do so you would need to follow few simple steps from the CNAME integration options.

5. Use campaigns directly on banners

For smaller banners this is not recommended as the viewing area for the campaign can be quite small but if you have a larger banner anywhere online then you can have people participate directly on the banner.