How to Understand Email Analytics?

Email analytics is about tracking how well your emails are doing. This helps you understand how effective your email campaigns

Email analytics is the process of tracking and analyzing the performance of email campaigns. This includes metrics such as delivery rates, open rates and click-through rates. By analyzing these metrics, you can gain insights into the effectiveness of your email campaigns and can analyze how to improve your results. 

What is email funnel flow?

An email funnel flow is a series of emails that are sent to a subscriber to guide them through different stages of a process. It consists of delivery, open and click rate.

Delivery rate in email funnel flow refers to the percentage of emails that were successfully delivered to the subscribers' inbox. A high delivery rate means that your emails are successfully reaching your subscribers, while a low delivery rate may indicate issues with your email list or email content.

Open rate in email funnel flow refers to the percentage of subscribers who opened your email.  A high open rate means that your email subject line and preview text were effective at capturing the attention of your subscribers. A low open rate may indicate that your subject line and preview text were not compelling enough, or that your email was sent at a time when your subscribers were not likely to check their inbox.

Click rate in email funnel flow refers to the percentage of subscribers who clicked on a link within your email. A high click rate indicates that your email content was interesting and engaging for your subscribers. A low click rate suggests that your email content may not have been appealing or captivating enough for your subscribers.

Email templates

If you campaign is in multiple languages - simply click on the tabs corresponding to your multilingual campaigns to easily access the email analytics for each language variation.

You have the choice to view the analytics for all templates together or simply select a template from the drop down menu to see its individual analytics.

If you choose "All templates" you can find out which was the "Most opened Template subject" and what was the "Most clicked link".

The most opened template subject in email funnel flow refers to the subject line of your email that received the highest open rate from your subscribers. 

If you select a specific template, you can see which link was clicked the most in that email.

The most clicked link in email funnel flow refers to the link within your email that received the most clicks from your subscribers. 

Daily statistics

In email funnel flow, daily statistics refer to the data that tracks the performance of your email marketing campaigns on a daily basis. This data includes the number of emails opened and clicked.

To access more detailed information, you can easily download an CSV or XLSX file by clicking on "Request file for export." This file will provide you the number of emails sent, delivered, failed, opened, and clicked. Additionally, you'll be able to see the count of unique opens and clicks.

Search for recipients

You have the convenient option to search for recipients using various criteria. Whether you're searching by email address, the date emails were sent, the number of clicks received, the date of email opens, or recipient status.